Back to projects


An international expedition like no other

A Hub for the Arctic Outdoors

My team created both a competition site and a hub for outdoor winter activities. Visitors would return to marvel at survival guides and beautiful subarctic imagery. The talented designers I collaborated with granted the breathtaking scenery the space it deserved and together we crafted a user-friendly, personalizable competition.

polar dogs
screenshot of contestants
polar collage
screenshot of map

International Reach

With 1,468 participants from 82 countries, this was a truly global event. Through the entries we followed a fantastic mix of people that were eager to venture into the Scandinavian wilderness.

Articles about the competition came in from all around the world – from the U.S. to Mongolia – with over 76 pieces from Vietnam alone. You can visit the site here.

Tech Stack